Product LaunchLaunched August 24, 2025Health score 66/100
New Product Launch: 3x Market CTR from Day One
UnBoxMe Mom Heart Mug · ASIN B0DX1LM5QH
Overview
The challenge
New product launched through Amazon's program needed performance tracking from day one to prove viability and guide scaling decisions.
Results
Current Performance (Latest Week: Oct 11-17, 2025)
Impressions
6,712
vs market: Strong
Clicks
214
vs market: Growing
CTR
3.11%
vs market: 3x market (1.21%)
Cart Additions
127
vs market: High engagement
Purchases
33 units
vs market: Consistent
Conversion Rate
15.45%
vs market: 1.6x market (9.76%)
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