Image OptimizationHealth score 62/100
Image Optimization: Adding Context Increases CTR by 40%
Givenne Ceramic Coffee Mug · ASIN B0B31R267L
Overview
The challenge
The handcrafted ceramic mug had decent impressions but a low click-through rate of 1.04% (slightly above market average of 0.99%), leaving room for significant improvement.
Approach
What we changed
November 2, 2025
Added coffee beans to the main product image to create lifestyle context and show the mug in use.
Results
Results (Week of Oct 11-17, 2025)
Impressions
17,201
Change: +63.3% ↑vs market: -
Clicks
245
Change: +40.0% ↑vs market: -
CTR
1.04%
Change: -vs market: Beating 0.99%
Cart Additions
112
Change: +60.0% ↑vs market: -
Purchases
24
Change: +33.3% ↑vs market: -
Conversion Rate
9.82%
Change: -vs market: 2.3x market (4.28%)
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